Hitachi Construction Machinery Rebrands as LANDCROS

28 October 2025

Hitachi Construction Machinery Co. Ltd. (HCM) is proud to announce its transformation and rebranding to LANDCROS, effective April 2027.

The construction and mining industries are entering a new era. The world demands faster, smarter, and more sustainable ways to build infrastructure and housing at an unprecedented scale, with fewer skilled operators, lower costs, and tighter deadlines. In this context, Hitachi Construction Machinery has chosen to reinvent itself, standing side by side with its customers and distribution partners to lead this transformation together.

Solutions Beyond Machinery

‘LANDCROS’ expresses the company’s determination to deliver innovative solutions to customers around the world in the construction and mining industries.

This brand shift reflects the company’s commitment to embark on a new journey to further accelerate its evolution and forms part of its ongoing efforts to create and deliver value together with customers into the future.

Francesco Quaranta, HCM Europe President & CEO, said: “LANDCROS represents our commitment to go beyond machinery, empowering customers with intelligent, connected, and sustainable solutions. It is based on a partnership philosophy, working openly with technology leaders, integrating cutting-edge digital and AI capabilities into machines that symbolize reliability in the construction industry, whilst creating a reimagined customer experience from ground to cloud.”

This evolution builds on our trusted dealer network, the foundation of our success. Together, we will shape a new customer journey that unites AI, data, design, and human ingenuity, building a more sustainable world.